The Economist – Mandela’s Walk
Leap Motion – Hands
SPP – So Much Better
Diesel – GIF BOOTH X WINDOW INSTALLATION
Diesel’s Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand positioning. To bring alive Diesel’s new global campaign – the #DIESELREBOOT movement – and to encourage young people to contribute their own creations, ACNE Berlin invented a world-first – the Diesel GIF Booth.
The GIF booth works like a photo booth, going a step further to produce GIF animations instead of photographs. It uses VVVV technology and a large-format touch-screen interface. Visitors can create animated self-portraits and publish them to Tumblr in real-time. For the flagship store opening in Frankfurt, the GIFs from the booth were also instantly transmitted and displayed in a window installation composed of seven big screens, each individually managed by a Raspberry PI microcomputer.
The store opening event in Frankfurt has been followed by the Future Contemporaries Party at the Serpentine Gallery during the Fashion Week in London, where the GIF booth was exhibited and used by young talents creating amazing selfies. Since then, it has continued its journey to Galeries Lafayette in Paris and is set to return to Germany for further events.
Private: GAAAAAAAAH!!! Summary for ACNE IN Cannes 2013:
McDonald’s “TrackMyMacca’s” iOS App: Gold Media Lion (Best Use of Mobile Devices)
ALB “Golden Chains” Interactive Music Video: Gold Film Lion (Interactive FIlm), Gold Cyber Lion (Interactive Video), Silver Cyber Lion (Publications & Media), Silver Direct Lion (Websites, Microsites, & Banners), Bronze Promo & Activation Lion (Best Online Advertising in a Promotional Campaign)
McDonald’s – TrackMyMacca’s
The TrackMyMacca’s App allows users to track the actual ingredients in their McDonald’s meals, learn where they come from and who the farmers are. It does this by combining Augmented Reality (AR), GPS tracking and time of day to tap into McDonald’s supply chain database. The detailed breakdown is then presented to the user as a quirky, animated and educational AR experience.
Ibis – Sleep Art
An art algorithm, a sensor-packed mattress, an industrial robot and a bunch of brushes and paint turns your night of sleep into a piece of art. Each night, a selected applicant gets to create their own art piece simply by sleeping. The mattress (created by ACNE R&D department) gathers data including pressure, heat and sound. The data is transmitted wirelessly to the robot which translates it into brush strokes. The teaser film is produced by carnibird with the director Johnatan Broda
ALB – Golden Chains
The french artist ALB goes banana in selling his everyday life items in order to promote and finance his upcoming album. The site, an interactive, HTML 5 Chrome-based music video shows how this is done. So, hurry up and buy! The film is produced by Carnibird with the director Johnatan Broda.
adidas Y-3 – Interactive Live Stream
Acne has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3, revealed at NY Fashion Week marking the 10th anniversary of adidas’ unique partnership with Yohji Yamamoto. Athletes, celebrities, and fashion mavens gathered at St John’s Center, transformed by Dev Harlan’s 3D projections. To celebrate the event, Acne expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole, and pin each look to Pinterest.
Top Model 2013
TOP MODEL 2013