McDonald’s – TrackMyMacca’s
The TrackMyMacca’s App allows users to track the actual ingredients in their McDonald’s meals, learn where they come from and who the farmers are. It does this by combining Augmented Reality (AR), GPS tracking and time of day to tap into McDonald’s supply chain database. The detailed breakdown is then presented to the user as a quirky, animated and educational AR experience.
Ibis – Sleep Art
An art algorithm, a sensor-packed mattress, an industrial robot and a bunch of brushes and paint turns your night of sleep into a piece of art. Each night, a selected applicant gets to create their own art piece simply by sleeping. The mattress (created by ACNE R&D department) gathers data including pressure, heat and sound. The data is transmitted wirelessly to the robot which translates it into brush strokes. The teaser film is produced by carnibird with the director Johnatan Broda
ALB – Golden Chains
The french artist ALB goes banana in selling his everyday life items in order to promote and finance his upcoming album. The site, an interactive, HTML 5 Chrome-based music video shows how this is done. So, hurry up and buy! The film is produced by Carnibird with the director Johnatan Broda.
adidas Y-3 – Interactive Live Stream
Acne has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3, revealed at NY Fashion Week marking the 10th anniversary of adidas’ unique partnership with Yohji Yamamoto. Athletes, celebrities, and fashion mavens gathered at St John’s Center, transformed by Dev Harlan’s 3D projections. To celebrate the event, Acne expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole, and pin each look to Pinterest.
Top Model 2013
TOP MODEL 2013